Published February 15, 2023
Gray Fox Realty kickstarts a couples retirement with $20,605 in saved commission
This family plans to retire in the near future and move to FL but before that they need to sell their home of 22 years in Polk Place. They called after seeing our signs in the neighborhood and saw the results and were curious about the flat fee model so we met with them and explained the full level of service that they could expect. We counseled with them and made recommendations for some minor changes as the market was changing. This home had been lived in for 22 years and had their personal touches and colors. The home sat on the market with routine showings but no offers due to the changing market. We counseled them on their goals again and the timing that they wished to have. To meet those goals we felt there needed to be a switch in the merchandising of the home to create a positive consumer experience for the buyer.
BEFORE
AFTER
We did have to go back to the marketing board and get the home repainted to eliminate red, blue and green wall paint as shown in the before and after images above. After the painting was done then the photos were updated the marketing photos were updated and the home got a lot better reaction with more showings and was then shortly after placed under contract. We were so glad to help this Franklin family sell this home and save $20,605 in real estate commissions compared to a 6% listing agreement to help them kickstart their retirement. We can help you in the same manner that we helped them and don't be swayed into overpaying for quality real estate services when it is time to sell your home.

