Published July 3, 2023

A Home Transformed - Sold with Gray Fox Realty

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Written by Joey McCloskey

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At Gray Fox Realty, we pride ourselves on providing exceptional service and maximizing savings for our clients. Today, we are excited to share the success story of Jon and Jen, who recently sold their home with our assistance. Referred to us by a satisfied client, they entrusted us with the task of selling their property. Through strategic planning, thoughtful upgrades, and skilled negotiation, we helped Jon and Jen achieve a successful sale, while saving them an impressive $26,505 in the process. Read on to discover how their home transformed into a desirable property that attracted multiple offers.



Jon and Jen had been waiting for the right moment to sell their home. Their youngest son was about to finish school and head off to college, making it the perfect time to put their house on the market. Understanding their needs and goals, we met with them to discuss our flat fee service and the potential savings it could offer.



As we listed the property, we decided to test the market. However, the feedback we received indicated that the home appeared more dated and lived-in compared to the competition. Recognizing the importance of making a positive first impression, we made the decision to temporarily remove the home from the market and focus on making necessary upgrades.


To enhance the appeal of the home, we suggested a series of upgrades. The improvements included interior painting, refinishing the floors, replacing the carpets, and painting the cabinets white. By refreshing the property's appearance, we aimed to attract a larger pool of potential buyers.



After completing the upgrades and retaking the photos, we relaunched the property on the market. The transformation was evident, and the home immediately garnered significant interest. Prospective buyers admired the refreshed interior, and the property quickly received two promising offers.



As experienced negotiators, we went to work to secure the best offer for Jon and Jen. Utilizing our expertise, we skillfully negotiated the terms and conditions to maximize the sales price and overall satisfaction. In the end, our diligent efforts resulted in a successful negotiation that exceeded our clients' expectations.



Jon and Jen were delighted with the outcome of the selling process, particularly with the service they received from Gray Fox Realty. Not only did we help them achieve their desired sale, but our flat fee service also saved them an impressive $26,505. The monetary savings were the icing on the cake, reaffirming their decision to choose Gray Fox Realty as their trusted real estate partner.


Jon and Jen's success story highlights the importance of strategic planning, thoughtful upgrades, and skilled negotiation when selling a home. By trusting Gray Fox Realty, they not only experienced a smooth and efficient selling process but also enjoyed significant savings. If you're considering selling your home, we invite you to reach out to Gray Fox Realty to experience the same level of exceptional service and success.

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