A Swift Sale in Ladd Park

🦊 Success Story: A Swift Sale on a Sought-After Street in The Highlands at Ladd Park

At Gray Fox Realty, we always say that relationships and results go hand-in-hand—and this recent sale in The Highlands at Ladd Park is the perfect example.

Mike and Joey first met these sellers thanks to a home we had listed next door to the seller’s mother’s property. They saw our flat fee full-service model in action, noticed how much activity we were generating, and loved the results they were seeing. That’s when they reached out to us directly to learn more—and soon after, they brought us on board to sell their beautiful Franklin home.

🔑 Listing a Home on a Coveted Street

This particular property was located on one of the most desirable streets in The Highlands at Ladd Park, a community where location really matters. We knew right away that a smart pricing strategy combined with professional marketing would bring the right buyers quickly.

We listed the home at $1,150,000—a strong number for the neighborhood—and within two days of putting the sign in the yard, the calls were pouring in. In fact, we had multiple interested buyers who were specifically waiting for a home on this street to hit the market.

✅ Under Contract Fast — Closed Smoothly

Just two days after listing, we went under contract, and the home closed at $1,090,000. Even better? The buyers were so impressed with the home’s impeccable condition that they took it as-is—a true testament to how well the sellers maintained the property.

And here’s the part we love most:

Thanks to our flat fee model, the sellers only paid $2,295 to list their home—saving them tens of thousands compared to a traditional 3% listing fee. That’s real money back in their pocket, without sacrificing service, strategy, or success.

🏡 One Great Experience Leads to Another

The sellers were so pleased with the entire experience that they trusted us again to help sell their mother’s home in a nearby neighborhood later this summer (more on that success story coming soon!).

At Gray Fox Realty, it’s more than just transactions—it’s about delivering real value and building lasting trust with the families we serve.

Thinking of selling your home? Whether you're next door to one of our listings or just starting your search for the right team, Mike and Joey would love to help you make your move—with full service and flat fees that keep more equity in your hands.

📲 Reach out to us today and discover the smarter way to sell in Franklin and beyond.